Hi everyone, Roger Terán here from Felix Media. Today, we're going to delve into understanding your consumers' Jobs-to-Be-Done, a concept that’s vital for any business. Inspired by the insights from the book 'The Mom Test,' we’ll explore how to identify your target personas and ask the right questions. Plus, I'll share some ChatGPT prompts to assist you in this journey. Let’s get started!

Before we jump into Jobs-to-Be-Done, let’s quickly talk about 'The Mom Test.' This insightful book by Rob Fitzpatrick offers a straightforward method for talking to customers and validating your business idea without being misled by their politeness or your own assumptions. It’s about asking the right questions in a way that even your mom can’t give you a biased answer. This approach is crucial for uncovering honest, valuable customer insights, especially when exploring Jobs-to-Be-Done.

Jobs-to-Be-Done is all about understanding the underlying reasons why customers buy or use your product. It’s not just about the product itself, but what job your customers are hiring your product to do. This could be anything from saving time, reducing stress, to even gaining social recognition.

First, let’s talk personas. Who are you selling to? Are they busy professionals, tech-savvy millennials, or maybe health-conscious parents? Identifying these personas is key to tailoring your research. Remember, one size doesn’t fit all!

Try asking ChatGPT: 'Generate a list of potential customer personas for a [Your Product/Service] based on market trends and demographics.' This can give you a solid starting point for your research.

Now, about those questions. The Mom Test tells us to avoid ‘bad data’ by asking open, practical questions that don’t lead the customer to give you the answers you want to hear, but the truth you need to know.

For crafting the right questions, ask ChatGPT: 'Create open-ended questions to uncover the Jobs-to-Be-Done for [Your Product/Service].' This helps in getting honest, insightful responses.

Once you have your answers, it’s time to analyze. Look for patterns and common themes. This will help you refine your product or service to better meet the real needs of your customers.

Understanding Jobs-to-Be-Done is crucial for any business that aims to be customer-centric. And remember, if you’re looking for more insights or assistance in applying this concept, Felix Media is here to help. We specialize in diving deep into consumer psychology to bring your business strategies to life!