Hey everyone! It’s Roger Terán from Felix Media. Today, we’re tackling a powerful tool in product development – the Kano Model. This model is all about understanding customer satisfaction and how different features impact it. I’ll walk you through some critical questions to consider and show you how to use ChatGPT prompts to develop your Kano Model effectively. Let’s dive in!

The Kano Model helps categorize product features based on how they contribute to customer satisfaction. It ranges from 'Must-haves' to 'Delighters.' The key is to balance these features to create a product that not only meets basic needs but also exceeds expectations.

Before jumping into the Kano Model, ask yourself: What are my customer's basic expectations? Which features could exceed these expectations? How can I balance functionality with innovation? Answering these questions provides a framework for your product strategy.

Now, let’s use ChatGPT to flesh out our Kano Model. Start with a prompt like, 'Identify potential 'Must-have' features for a [Your Product/Service].' This helps in pinpointing the essential features your product must include to meet basic customer expectations.

For Performance features, which are directly related to customer satisfaction, ask ChatGPT: 'List performance features for [Your Product/Service] that would increase customer satisfaction.' This will focus on features that directly impact how customers perceive your product’s value.

And for Delighters, which can really set your product apart, try: 'Suggest innovative features for [Your Product/Service] that could serve as delighters.' These are features that customers don’t expect but would love to have.

Using the Kano Model in conjunction with ChatGPT prompts gives you a structured approach to understanding customer needs and preferences. It’s a strategic way to balance essential features with innovative ones. If you need more help in applying the Kano Model or developing your product strategy, reach out to us at Felix Media. We’re here to help turn your ideas into satisfying customer experiences!

Thanks for tuning in! Don’t forget to like, subscribe, and share this video for more insights. Visit Felix Media for expert support in product development and customer satisfaction strategies. Until next time, keep innovating and stay customer-focused!